Market and opinion research
We provide insight into markets, customers and public opinion in a form that supports a decision.
Research is valuable when it answers a specific question from the board. We therefore start by establishing what decision needs to be made and what information it requires.
We design the study, choose the method and oversee fieldwork, working with specialist fieldwork providers. We present results as conclusions and recommendations, not as a set of tables.
Scope
Reputation research
Measuring how the company is perceived by customers, employees, the media and regulators, and identifying sources of reputational risk.
Quantitative research
Opinion polls and customer and market surveys on representative samples, with questionnaire design and statistical analysis.
Qualitative research
In-depth interviews and focus groups that reveal the motivations, language and thinking of the audience.
Stakeholder interviews
Confidential conversations with business partners, investors, opinion formers and public officials, conducted directly by our team.
Message testing
Testing which arguments, names and wording are understood and found persuasive by specific audiences.
What you receive
- Research design with methodology and questionnaire
- Report with findings, conclusions and recommendations for the board
- Reputation index designed for repeat measurement
- Confidential summary of stakeholder interviews
- Presentation of findings to the board or supervisory board
Frequently asked questions
Do you carry out fieldwork yourselves?
We carry out the research design, analysis and conclusions ourselves. Large-sample fieldwork is commissioned from specialist providers under our quality oversight. In-depth and stakeholder interviews are conducted by our own team.
How do you protect respondents' confidentiality?
Interviews are conducted in confidence and results are reported in aggregated or anonymised form. Personal data is processed in line with the GDPR, and its use is agreed with the client before the study begins.
Can the results be published?
Yes, provided the study is designed for publication from the outset. In that case we take particular care over methodology, sampling and reporting, so that the findings withstand scrutiny from journalists and experts.
Let’s talk about your situation.
The first conversation is free of charge and confidential. We reply within one business day.