Media training for boards
Preparation for dealing with the media, before it becomes necessary.
- Duration
- 1 or 2 days
- Who it is for
- For CEOs, board members and owners who speak, or may need to speak, to the media on behalf of the company.
We prepare a quote after a short, free conversation.
Participants understand how journalists work, have agreed key messages and have rehearsed answers to difficult questions on camera. Each receives individual pointers for further work.
How it runs
Preparation
A conversation about objectives, participants and topics, on which we base the scenarios and questions.
Workshop
Principles of working with the media, framing key messages and techniques for handling difficult questions.
On-camera simulations
Several rounds of recorded interviews of increasing difficulty, each followed by review and a second attempt.
Wrap-up
Handover of the recordings, the key messages document and individual recommendations.
What you receive
- A key messages document
- A list of difficult questions with agreed answers
- Recordings of the interview simulations
- Individual recommendations for each participant
Frequently asked questions
How many people can take part?
We work with small groups or individually, so that each participant has time for several recordings and feedback. Details are agreed beforehand.
Can the training take place at our offices?
Yes. We can run the training at your offices or another agreed venue. We provide the recording equipment.
Is the training available in English or German?
Yes, we can run the training in Polish, English or German, depending on participants' needs.
Let’s talk about your situation.
The first conversation is free of charge and confidential. We reply within one business day.